Shop Branding

The primary aim of retail stores is to deliver value in supply chain and to create a unique customer experience by Shop Branding. Here are few ideas to help you design your Shop Branding:

Understand Customer Flow
The navigation of customers across the store and their interaction with your merchandise has a major role in strategizing the layout. Physical retailers use wifi signals, heat maps and video recordings to understand the pattern and design the store layouts accordingly.

Design for clockwise navigation
This focuses on how to leverage the customer’s tendency to navigate within the retail environment. Observations suggest that most customers tend to turn right after entering the store and move in a counter clockwise direction. Hence placing your “Elite” merchandise on this side can improve your brand value. Layouts like forced-path layout, grid store layout and loop store layout provide a boost to your sales.